What's the Value of Local SEO (Search Engine Optimization)?
What's the value of showing up on page one of Google in local search results? (And, what is Local SEO as opposed to general search engine optimization?) Consider this ...
It's plausible that thousands of people a month in your home city might search for something like a childrens clothing store using Google and other search engines. Let's say that number were 5,000 people a month looking for a kids clothes store in Victoria, BC using five of the most popular different search terms.
Now let's say you've successfully optimized your website for search engines and your listing appears on page one of the major search engines for all five terms.
Will I Achieve Positive ROI with Local SEO?
What would be the result? To start, you would likely get at least a few hundred new qualified visitors to your website and perhaps many more if your website listing appeared at the top of those page-one search results.
And from those hundreds or more new website visitors per month, you'd be likely to get at least a few dozen new customers in your store per month - month after month - for as little as a few thousand dollars for a one-year campaign. (Currently, Caorda is offering small business SEO packages starting from under $1,500.00 per year. Click this link for SEO package details.) Let's compare that to print advertising ...
Local SEO vs. Local Print Ads Cost Comparo
Small print ads in local, free-circular publications such as Boulevard Magazine can cost from $750-$1,000 per month. Boulevard claims a circulation of 20,000 copies per month in Victoria, BC.
Let's be generous and estimate that 50% of those copies actually get leafed through in detail. Again, we'll be generous and estimate that of those copies read in detail 50% are read by people who notice your ad in particular. Best case scenario, you ad gets noticed by 5,000 people that month.
But ask yourself: How many of those people are in the market for childrens clothes when they notice your ad? One in five? One in ten? You are left with a few hundred to a thousand people at most who noticed your ad who might also be in the market for your products and who may remember you when they put the publication down.
And how much is it going to cost you to place just that one print ad every month for a year? It will cost you $9,000-$12,000 per year. Compare that to having thousands of people notice your website listing each month and hundreds of them actually visiting your website for as little as a couple thousand dollars or less for a successful one-year search engine optimization campaign - a campaign that brings you people actively looking for your products and services - and the value becomes clear.
Caorda Local SEO Results Guarantee
Plus, at Caorda we stand by our expertise in search engine marketing with a guarantee that once your initial optimization is done, you only pay monthly SEO campaign fees for the actual page-one results that you get. Now that's good value. Get found by people actively looking for your business or organization.