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Discover the Top Keywords for Your Business: The research phase of your SEO project where Caorda uncovers and sorts through the top few hundred plus keywords in your sector and provides an initial short list for review. |
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Refine Your Target Keyword List: Where Caorda works to guide you though the process of deciding which keywords are not only the most relevant, but also the most likely to produce qualified traffic that is likely to convert into leads and sales. Targeting your chosen Top ## of keywords consists of using the Top few best keywords prominently, while looking for every opportunity to include your other keywords. This form of latent semantic targeting always produces positive results well into the long tail of search, while enabling you to effectively track results along your defined set of parameters. |
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Minimum Page One Google Listings: This refers to the minimum number of page one listings in Google that Caorda projects based on the project you choose. In a given month where your results fall short of this level, Caorda will review the optimization of your website and the promotion of your business online to determine how best to reach your minimum projected results. In addition, if your results fall short of your guaranteed minimum page one listings by 20% or more, your monthly billing will be pro-rated going forward so you pay less for monitoring and updates until your minimum listing level is restored. |
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Draft/Optimize Site-Wide Descriptions: Using proven effective seo copywriting techniques, Caorda drafts and/or optimizes the top-level descriptions of your company, products, and services that appear throughout your website in places such as meta titles, meta descriptions, website footer, tags, and other boilerplate content. |
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Draft/Optimize Homepage Content: Aside from your boilerplate content, the content and sales copy on your homepage is the most important text on your website for search engines. And for people it takes precedence over your boilerplate copy. Caorda works closely with you to redraft and optimize the content you would like to see on your homepage, so that it aligns with the goals of your internet marketing campaign. |
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Optimize Top-Level Content: Where Caorda redrafts and optimizes the content for your top-level pages, so that it aligns with the goals of your internet marketing campaign. Depending on the amount and quality of existing content available for top-level pages, there may be additional fees for creating new, optimized content for these pages. Note that for Site-Wide Descriptions and Homepage Content creation of any new content required is included. |
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Create Optimized Descriptions for Offsite Use: Where Caorda repackages the most important optimized website content to meet the requirements of offsite usages such as online directory listings. For example, by drafting master descriptions in a variety of lengths and formats for each of various topics such as your company, discreet service areas, unique product lines, and individual products, etc. |
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Submit Optimized Info to Online Directories: The seo campaign component where Caorda promotes your business and your website through popular business directories. Directories are rated as more or less important by search engines according to popularity and relevance to your business type. Through research, Caorda determines the top directories for your business, then submits your optimized info for inclusion. |
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Create/Optimize Google Map Listing: Part of any thorough SEO campaign, no matter the geographic targeting, is to create an optimized business listing within Google’s free business listings (a sub-service of Google Maps). Using this service well shows Google you have taken care to maximize SEO opportunities and makes it more likely they will rank you accordingly. |
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Optimize Content on Additional Key Pages: Where Caorda redrafts and optimizes the content for additional, non-top-level pages as necessary to meet the goals of your internet marketing campaign. Depending on the amount and quality of existing content available for additional key pages, there may be additional fees for creating new, optimized content for these pages. Note that for Site-Wide Descriptions and Homepage Content creation of any new content required is included. |
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Implement Google Analytics: Opening and activating and/or gaining access to your web metrics account in Google so both parties may check on the status and performance of the campaign. A quick, but critical step that also serves to show Google you are taking care reach your internet marketing goals and measure your success. |
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Activate Google Webmaster Tools: This is not only another great way for you to keep track of how your website is doing and where Google feels that performance could be improved, but it is also a way for you to interact directly with Google and provide them with instructions and important information about your website. |
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Submit Optimized Website to Google/Yahoo/Bing: Another quick, but important step taken toward the end of your campaign to ensure search engines see your optimized website as soon possible and perform a comprehensive re-analysis. |
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Monthly Monitoring & Updates: Caorda will keep you up to date each month on how your SEO campaign is performing in Google for your target keywords and specific campaign goals. In a given month where your results fall short of your minimum projected level, Caorda will review the optimization of your website and the promotion of your business online to determine how best to update your campaign and regain your minimum projected results. |