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Securing the Web

Securing the Web

Web security is becoming an increasingly hot topic. There are talented people out there with the malicious intent to exploit other people’s online information and use it to their advantage. It’s unfortunate, but it’s becoming more and more common to […]
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How we Read the Web

How we Read the Web

In the late 90’s, we started seeing the first studies on ‘how website users read web content’. What they discovered is that we don’t. Instead of carefully reading information, website readers typically scan it. And since then, as smartphones have […
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Microinteractions: Enhancing Visual Experience on the Web

Microinteractions: Enhancing Visual Experience on the Web

How we process and use online information on our phones and tablets changes how we design websites. Increased web viewing from mobile devices, and the trend towards responsive design, pushes designers to find ways to maximize web experiences for everyone, […]
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The Mobile Menu: Do We Relish the Hamburger?

The Mobile Menu: Do We Relish the Hamburger?

Hamburgers. They’re everywhere. As a proud vegetarian, I can assure you that this article has nothing to do with your favourite fast food sandwich. The grade-A issue I’m referring to here is the ‘menu list’ icon (or ‘hamburger’ icon) commonly […]
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SEO Keywords – How To Choose And Use Effectively

SEO Keywords – How To Choose And Use Effectively

Keywords. They’re what people type into the search box to find what they’re looking for on Google. The words you use on your website are also keywords. They’re what Google is looking at in order to understand the content of […]
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What is the Value of SEO?

What is the Value of SEO?

Regardless of the type of business or organization you run, there is unquestionable value of having your brand, products, or message reaching your target audience. Even with the costs of print, paper, and distribution it is still common to see leaflet campaigns […]
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How does Google Rank Websites

How does Google Rank Websites

If you consider what processes you would use to decide the topic, trust level, and popularity of a website you would likely start to come up with a list of things to look for: What is the Topic or Focus? […]
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