Social Media Needs to Stop Wasting My Time

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in Social Media

by Sage

“Social Media takes up too much of my time, and is not an effective use of my time.

I hear this all the time in the Social Media Workshops that we do here at Sage.  It doesn’t matter if it is related to Twitter, Facebook, or blogging, somewhere along the line people figure that social media is just a time suck.  For the most part they are right.  If you do not have the strength of will to pull yourself away from lurking on Facebook or trolling through tons of tweets then yes, social media could be a waste of you time.

If you have a plan, and a few techniques to manage time and resources then it is not so much of a time suck.

Chris Burdge constantly uses the term ‘cross pollination’ in the social media seminars, and explains that its good to have a few of your social media profiles feeding the others.  This should save you a bit of time.  You don’t want to have it so you post to your Twitter account and have it blast to your Facebook, Linkedin, blog, MySpace (MySpace…really? is anyone still using that?), because each platform usually has a different “voice.”  You want to have them selectively and strategically feeding each other.

Make a Bee and Start Cross Pollinating.

There are a ton of ways to ‘cross pollinate’ effectively, and for this post I am going to share my personal favourite method: Posting your blog articles to Facebook.  I share this one for two reasons:

  1. It’s really easy to do (and really easy to explain in a blog post)
  2. I always seem to neglect Facebook.

Without further delay here are the steps to have your blog post fed to either your Facebook business page. First you will need to locate your blog’s feed. Go to your blog and locate your RSS feed URL by clicking on the RSS icon located within your blog (or in the address bar).  If you cannot find an icon try entering the follow into your browser address bar http://yourdomain/feed.

Find an RSS


You will know you are successful if when you click on icon or go to the web page when you see a list of your website’s posts.

  1. Login to Facebook and navigate to your business page.
  2. Click on the Edit Page link located just below the page’s main image
  3. Under Applications find the Notes application and click Edit.
  4. On the right hand side under Notes Settings click the link Import a Blog
  5. Paste your website’s Feed URL in the text box, click the check box and click start importing.

There are also a few applications that you can add to your page to pull in your blog posts, but I prefer this method as it pulls the posts directly to your wall where most of the conversation happens (and it is most often the first page seen at the page as not many people change their default landing page).

Do you have any tips to share about Social Media Time Suck? How do you combat it?