Caorda recently completed a new website project for Roy Group, an organization that provides leadership training courses and events throughout Western Canada. The company consults with individuals at all organizational levels in order to grow their leadership capacity. Roy Group needed a quality website that adequately portrays the type of high-quality leadership training and events that their group provides. This project turned out to be a perfect match for our combined teams as they were looking for a very unique approach that diverged from traditional website templates and layouts. Below is a brief summary of the collaboration.
The Challenge
Roy Group approached Caorda looking to make a statement with its digital presence. Although they are well known and respected throughout the community, the old website was woefully unflattering and lacked many of the features that modern design and development techniques can contribute. With the concept of creating a stunning “digital business card,” Caorda’s team went to work to bring the idea to life.
The Solution
To kick off the project, Caorda’s project management team worked closely with Roy Group Partner and co-founder, Ian Chisholm, to define the aesthetic of the website. It was clear that the design needed to make a statement, standing apart from other common web design templates. Following an art deco visual style, the Caorda graphic design team created a unique custom look, using hand-drawn icons and subtle textures to create a minimalist look that complements the bold Roy Group brand. The final product displays some of the core Roy Group values: quality and character.
After Ian was featured in Douglas Magazine at the end of last year, he was keen on creating a unique team page that conveyed the talents and personality of each team member. To do this, Caorda designed magazine covers for each Roy Group team member, accompanied by full, interview-style bios written by Roy Group team member Alex Van Tol.
Caorda continues to work with Roy Group to enhance the website, tying in additional features such as an events calendar with ticket sales, a newsletter function, and changes to their accreditation website, badges.roygroup.net. The end result was a vibrant, clean and artistically compelling portrayal of the Roy Group brand. We were thrilled to have had this opportunity. Now go check it out!
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