Website Design & Development Process

Sage has a detailed five-phase process which helps keep projects on time and on budget. This process can be customized to suit your marketing needs and can be used to track the progress of your project.

Web Design Project Steps


Meet and Plan

Phase 1 – Defining the Project

Major Tasks:

  • Gather background information
  • Target audience definition
  • Competitive site review
  • Conceptual functional requirements
  • Project planning
  • Preliminary budgets
  • Scheduling
  • Team creation
  • Staging site creation
  • Kickoff meeting
  • Develop communication brief

Major Deliverables:

  • Signed contracts
  • Tech check survey for site hosting
  • Communication brief
  • Project plan
  • Project staging site

Design Stage

Phase 2 – Develop the Structure

Major Tasks:

  • Audit existing content
  • Outline content
  • Identify gaps in content
  • Prepare content delivery plan
  • Prepare site map
  • Develop naming conventions
  • Navigation planning
  • Develop HTML protosite
  • Create user scenarios

Major Deliverables:

  • Content delivery plan
  • Site map
  • Navigation structure
  • Basic storyboards

Develop the Website

Phase 3 – Design the Visual Interface

Major Tasks:

  • Develop concept mock-ups
  • Gather feedback and make revisions
  • Create templates
  • Create style guide
  • Create form structures

Major Deliverables:

  • Concept mock-ups
  • Graphic templates

Pre-launch QC and Checklists

Phase 4 – Build & Integrate

Major Tasks:

  • Create implementation plan
  • Confirm naming conventions
  • Confirm staging areas and access
  • Create HTML pages and templates
  • Scripting and coding
  • Backend systems integration
  • Quality assurance processes
  • Testing and bug fixes

Major Deliverables:

  • File structure & naming document
  • HTML pages for all available content
  • Quality testing Plan

Website Launch and Post-Launch Checklist

Phase 5 – Launch & Beyond

Major Tasks:

  • Upload site to production server
  • Set up stats monitoring
  • Schedule training
  • Create announcement plan
  • Search engine submissions
  • Confirm site backup
  • Follow up

Major Deliverables:

  • Site launch
  • Staff training
  • Search engine submission
  • Maintenance plan
  • Assist with announcement plan
  • Backup / disaster recovery plan