Branding, Logo Design, and Corporate Identity

A logotype (or ‘logo’) is defined as ‘a graphic mark or emblem commonly used to aid and promote instant public recognition’.

If you are starting a new business, or refreshing the look of your existing business, your brand is where it all begins. Having a professionally designed company logo, along with an appropriate colour theme and consistent set of typefaces, will help you stand out against the crowd.

Designing a logo is not as easy as one might imagine. Your logo is your most important piece of business identity. Today, the word ‘logo’ is often synonymous with its trademark or brand (such as Nike’s ‘swish’ or McDonald’s golden arches), but it’s much more than that; it’s the foundation by which the look and feel of all your other marketing materials will be based. At Caorda, we design logos by analyzing the whole picture – your company, your image, your product, your audience, and more. And, we always keep in mind the multiple purposes that your logo might serve down the road, and equip you with a wide spectrum of file formats for web-based and print-based marketing.

The options are virtually limitless in the world of business identification, and you’ll be amazed with the flexibility that comes from having a professionally designed logo. It’s always a smart idea to continue your business theme, colors, and trademark throughout all your marketing products – stationery, uniforms, advertisements, flyers, and branded merchandise such as coffee mugs, pens, stickers, and more. We’re happy to provide you with all these services from the ground up!

Your logo is a starting place. To increase your success as a business owner, all your marketing materials should ideally comply with the same visual identity guidelines. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.