Email marketing drives more conversions than any other marketing channel, including search and social, based on research from marketing automation agency, Monetate.
Email marketing is one of several marketing channels that Caorda recommends to bring in qualified visitors, eager to learn more about your company.
Engage Your Community with MailChimp Email Campaigns
Would you like to engage with your clients via email with interesting news, specials, or updates? Would you like to learn more about how to incorporate an email campaign into your own marketing efforts?
Mailchimp allows the average business person to easily design and send sophisticated email campaigns to small or large lists of contacts in a consolidated setting. Clients also enjoy comprehensive reports on delivery, open rates, and automatic click-through stats on your email content.
Mailchimp email marketing is completely free, so long as your email list is less than 2,000 subscribers and you send less than 12,000 emails per month. That’s well within the average SMB client’s threshold.
The Benefits of Breaking with Tradition
In today’s constantly moving society, email marketing is an accessible, affordable way to make a connection with your contacts, no matter their location. Unlike traditional forms of advertising, emails can be sent directly to your audience and can be easily tailored to meet a specific group’s needs. A regular stream of email correspondence between you and your contacts builds trust and strengthens your reputation as a reliable business. Email marketing is also highly flexible, and can take any form – newsletters, announcements, offers, invitations, surveys, signup forms, and much more.
Opening rates are highest when business send only 2 emails per month based on market research from the Database Marketing Institute
Make the break from Outlook for bulk email sending
If you are using Outlook to send bulk email to your clients, there is a better solution. Mailchimp provides the basics to design your own email campaigns for all the contacts on your list, or a specific audience. Managing contact lists can sometimes be a hassle, but with Mailchimp, a detailed archive of correspondence and information is kept for each contact so you know when to send the follow-up and what to mention. Gauge your efforts with complete reports that include who opened your email and what they linked to.