Email marketing drives more conversions than any other marketing channel including search and social, based on research from marketing automation agency, Monetate.
Email marketing is one of several marketing strategies that Caorda recommends to attract qualified visitors, eager to learn more about your company.
Engage Your Community with Email Marketing Campaigns
Would you like to engage with your clients via email with interesting news, specials, or updates? Would you like to learn more about how to incorporate an email campaign into your own marketing efforts?
Caorda has worked with many companies in different industries to design, setup and deploy their email marketing campaigns. We are experienced with various email marketing solutions including: Mailchimp, Constant Contact, Vertical Response, and Caorda Mailstorm. Each solution is similar allowing the average business person to easily design and send sophisticated email campaigns to small or large lists of contacts in a consolidated setting. Clients also enjoy comprehensive reports on delivery, open rates, and automatic click-through stats on your email content.
Mailstorm is Caorda’s hosted email marketing solution, allowing you to organize all your newsletter campaigns and subscribers with ease. Unlike other common newsletter software, such as MailChimp or Constant Contact, Mailstorm is for organizations wanting to keep their contacts out of the cloud and keep them hosted securely in Canada to provide a high level of privacy and control.
Mailchimp email marketing is completely free to start, so long as your email list is less than 2,000 subscribers and you send less than 12,000 emails per month. That’s well within the average SMB client’s threshold.
The Benefits of Breaking with Tradition
With today’s constantly moving and increasingly portable technology, email marketing is an accessible and affordable way to make a connection with your contacts, no matter their location. Unlike traditional forms of advertising, emails can be sent directly to your audience and can be easily tailored to meet a specific group’s needs. A regular stream of relevant, informative email correspondence between you and your contacts builds trust and strengthens your reputation as a reputable business. Email marketing is also highly flexible, and can take any form – newsletters, announcements, offers, invitations, surveys, signup forms, and much more.
Opening rates are highest when business send only 2 emails per month based on market research from the Database Marketing Institute
Make the break from Outlook for bulk email sending
If you are using Outlook to send bulk email to your clients, there is a better solution. Mailchimp (or similar online product) provides the basics to design your own email campaigns for all the contacts on your list, or a specific audience. Managing contact lists can sometimes be a hassle, but with Mailchimp, a detailed archive of correspondence and information is kept for each contact so you know when to send the follow-up and what to mention. Gauge your efforts with complete reports that include who opened your email and what they linked to.