The Why Crew was formed by a team of human resource professionals, statisticians and organizational psychologists to fill a gap they identified in the information available to companies about why employees leave. This gap was resulting in organizational decisions being made on false assumptions.
The Why Crew developed a better way to conduct exit interviews, providing reliable, timely and actionable information to companies. They believe that in order to help engage and retain employees, companies need to make decisions based on accurate data.
The Challenge:
As a new company putting their mark on a well-established practice like the exit interview, the Why Crew needed to quickly and clearly communicate what they were offering and why their process was superior to the traditional approach.
The website needed to strike a balance between visually appealing, informative, and approachable, but not overly technical or content-heavy. In addition, the had to prioritize search engine optimization (SEO), feature clear calls to action, and be easy for the team at The Why Crew to update, edit and manage.
The Solution:
The Why Crew came prepared with a clear vision for the website, a logo, complete visual identity, and some informative content. Caorda’s team was able to immediately get to work on the new site.
The result is a clean, easy-to-navigate website with prominent calls-to-action that encourage users to reach out for more information. The site was built using an intuitive theme and page builder, allowing The Why Crew team to easily maintain and expand the site. The flexible layout options also ensure that additional content can be added seamlessly as the company grows.
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