Posts by: Kendra Savich

GA4 Explained For Business Owners

GA4 Explained For Business Owners

Google Analytics will sunset in July 2023, but as we explain, setting up GA4 early will help ease the transition. In this article we also discuss the differences between the existing Universal Analytics and the new GA4 service.
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Optimizing Your Website for Mobile Phones

Optimizing Your Website for Mobile Phones

If your website isn’t optimized for an immersive mobile phone experience in 2025, you’re missing out on some serious traffic – and probably customers. Since 2020, 84% of the Canadian population has used a smartphone, including over half of all […]
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