Posts by: Kendra Savich

GA4 Explained For Business Owners
23JunBy Kendra Savich

GA4 Explained For Business Owners

Google Analytics will sunset in July 2023, but as we explain, setting up GA4 early will help ease the transition. In this article we also discuss the differences between the existing Universal Analytics and the new GA4 service.
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Google Analytics + AI in 2026: A Strategy Refresher
10FebBy RMorben

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.
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