Danzel Rosario is an athletic therapist and personal trainer working out of the Forge Gym in downtown Victoria. Danzel has amassed a loyal list of clients drawn to his exemplary customer service, positive attitude and reputation for results in both rehab and strength conditioning – a combination difficult to find in the industry.
The Challenge:
While Danzel was generating consistent business and a solid client base, there was room to grow and increase revenues. He identified the absence of a website was proving detrimental to potential clients, as there was a lack of information online about Danzel and his services. While he had proven himself to his existing clients, it was time to create a brand and a website so he could attract new clients.
Starting a new business and creating an online presence for the first time is an exciting venture. But with limited resources to play with, small business owners face competing demands for start-up costs and must make smart financial decisions. That’s why building a website with a keen eye on budget and efficiency is a critical aspect of working with a small business owner like Danzel.
The Solution:
Danzel first approached Caorda with the goal of building a new website. During productive initial meetings, a strategy was developed centered around collaboration and organization so Caorda could build the best possible website while staying under budget. Caorda took on the bulk of the responsibility of the planning and execution of the new site, but Danzel’s ability to work together effectively played a key role in the success of the project. Much to the delight of Caorda’s development team, project direction and requirements were clear, questions were answered in a timely manner, and custom professional images were provided along with well written page content.
While having a good-looking website is important, so is lead generation. Using Caorda’s Framework solution, the new website was built with conversion optimization in mind. A new contact form was created with helpful questions to make responding to inquiries much easier. “Book Now” call-to-action buttons and banners were included on each page making it easy for visitors to engage with Danzel and continue in the sales cycle. A thoughtful design and layout were created for the main “Services” page, which includes a list of all available services and pricing. To help establish trust with new visitors, a new “About Me” page was created using a mix of helpful bio information and professional photos of Danzel, as was a new “Testimonials” page.
To help Danzel find more customers in Google Search, Caorda created a new Google Business Profile for Rosario Strength Therapy which is now home to almost 30 – 5 star reviews.
The entire project took less than 30 days to complete and the result is a strong performing website. Caorda was selected as the host of the new site and provides monthly WordPress maintenance while helping to renew the domain each year.
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