Roy Group

Caorda recently completed a new website project for Roy Group, an organization that provides leadership training courses and events throughout Western Canada. The company consults with individuals at all organizational levels in order to grow their leadership capacity. Roy Group needed a quality website that adequately portrays the type of high-quality leadership training and events that their group provides. This project turned out to be a perfect match for our combined teams as they were looking for a very unique approach that diverged from  traditional website templates and layouts. Below is a brief summary of the collaboration.

The Challenge

Roy Group approached Caorda looking to make a statement with its digital presence. Although they are well known and respected throughout the community, the old website was woefully unflattering and lacked many of the features that modern design and development techniques can contribute. With the concept of creating a stunning “digital business card,” Caorda’s team went to work to bring the idea to life.

The Solution

To kick off the project, Caorda’s project management team worked closely with Roy Group Partner and co-founder, Ian Chisholm, to define the aesthetic of the website. It was clear that the design needed to make a statement, standing apart from other common web design templates. Following an art deco visual style, the Caorda graphic design team created a unique custom look, using hand-drawn icons and subtle textures to create a minimalist look that complements the bold Roy Group brand. The final product displays some of the core Roy Group values: quality and character.

After Ian was featured in Douglas Magazine at the end of last year, he was keen on creating a unique team page that conveyed the talents and personality of each team member. To do this, Caorda designed magazine covers for each Roy Group team member, accompanied by full, interview-style bios written by Roy Group team member Alex Van Tol.

Caorda continues to work with Roy Group to enhance the website, tying in additional features such as an events calendar with ticket sales, a newsletter function, and changes to their accreditation website, badges.roygroup.net. The end result was a vibrant, clean and artistically compelling portrayal of thr Roy Group brand. We were thrilled to have had this opportunity. Now go check it out!

Visit the website

We enjoyed an exceptionally positive experience working with Caorda throughout the redesign of the Roy Group website. We worked with a single project manager throughout the duration of the project, which was great for maintaining communication and consistency. Our project manager, Sam, was responsive to every communication, attended to every detail we brought forward, and made requested changes quickly. Not a single ball was dropped. Sam kept our timelines on track with workback schedules for different parts of the project, and was mindful of our budget. He did not hesitate to share ways for us to be efficient, and he let us know when he didn’t need to be involved in a meeting or process. Caorda showed wonderful flexibility in being open to us bringing in some of our own design and writing partners to contribute to the project.

More than this, our project manager went out of his way to educate us on best practices in terms of images, content, navigation and back-end organization. Because of his openness and willingness to share his ideas, we developed a solid trust in his guidance as a web expert. Our communications with everyone on the Caorda team always felt warm and supportive, with Sam showing a commitment to deep listening in order to understand (and serve) our needs. We had a great experience, and are very pleased to recommend Caorda.

Roy Group
Partner, Ian Chisholm