Posts by: Jade

Do You Have a Google Analytics Goal Set Up? Well, It’s Time

24Jul

Do You Have a Google Analytics Goal Set Up? Well, It’s Time

Why should you set up a goal? Setting up a single goal in Google Analytics will start you on the path to easily measuring the value of your website visitors. It will also help you to measure whether your website […]

Google is Really Warning Us About Our Websites. Are You Listening?

28Mar

By Jade

Google is Really Warning Us About Our Websites. Are You Listening?

Recently the digital marketing team has been inundated with emails from Google about the effect that site speed has on the whole mobile experience. The experience in this case is our visitors’ affinity for leaving your website if it doesn’t completely […]

These Website Content Predictions Are From 2001 – Did They Come True?

30Jan

By Jade

These Website Content Predictions Are From 2001 – Did They Come True?

This article recently crossed my desk (thanks Dave!). Since I’m fairly sensitive to user behaviour and user experience issues, it drew me right in. The article was a summarized version of The Cluetrain Manifesto: The End of Business as Usual, […]

Are you sure you want to submit that form? Shady mobile subscription pages getting flagged by Chrome

15Nov

By Jade

Are you sure you want to submit that form? Shady mobile subscription pages getting flagged by Chrome

Even with all the known privacy concerns floating around the world’s biggest data mining companies like Facebook and Google, you gotta hand it to Chrome for at least appearing to want to protect its users. Google Chrome moves to squash […]

What’s this “Important Facebook Pixel Update” email all about?

2Nov

By Jade

What’s this “Important Facebook Pixel Update” email all about?

Should you freak out? No. However, we’ve received quite a few inquiries from site owners who run the Facebook pixel and they were a bit concerned about this latest message. If you use a version of the Facebook ‘pixel’, you’ve probably […]

GDPR: Data Privacy Regulation and What it Means for Your Businesses

23May

By Jade

GDPR: Data Privacy Regulation and What it Means for Your Businesses

With the web expanding at an incredible rate, a massive amount of data is being collected and stored around the world. Data being IP addresses, GPS locations, cookie identifiers and of course, personal information. In the European Union, Parliament is […]

What is Google Tag Manger & How Can it Help Your Business

12Sep

By Jade

What is Google Tag Manger & How Can it Help Your Business

Google Tag Manager (GTM) is a tool that accompanies Google Analytics to allow you to setup (among other things) conversion tracking without ever having to edit your website files. As always, the decision to adopt any new software innovation should […]

Social Media Camp Victoria 2016 – 5 Groovy Business Tips

15Jun

By Jade

Social Media Camp Victoria 2016 – 5 Groovy Business Tips

At the beginning of May, I attended several sessions of Social Media Camp 2016 in downtown Victoria, BC. The intention was to seek out those sessions that I felt would assist me broadening my understanding of the extremely convoluted arena […]

Admedia Iframe Injection – What Is It and How To Avoid It

2May

By Jade

Admedia Iframe Injection – What Is It and How To Avoid It

February 2016, was quite an exciting month for our emergency response code ninjas. There were several particularly savage attacks on a handful of sites that hadn’t been heeding the update signals from their WordPress admin page. Introducing the Admedia Iframe […]

Google Ads Search Campaigns Tanking? Try These Tips

23Oct

By Jason Heckl

Google Ads Search Campaigns Tanking? Try These Tips

If you’re looking for a boost in traffic to your website along with quality leads, product sales, or general traffic, it’s hard to beat the power of Google Ads. With its near-complete dominance and monopoly across multiple platforms, it’s difficult […]

What’s New in the World of Google Ads – Fall 2025

26Sep

By Jason Heckl

What’s New in the World of Google Ads – Fall 2025

Over the course of 2025 (so far), the digital advertising space led by platforms like Google and Meta has been forced to shift in a number of ways. The market has changed and will continue to do so as international […]

Using Email Marketing Services to Reach More Customers

9Jul

By Jason Heckl

Using Email Marketing Services to Reach More Customers

Email has been around since the early days of the internet, making it one of the oldest digital marketing strategies in the book. Fast forward to today and email has retained its supremacy, becoming a vital tool for communication that […]

Posts by: Jade

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