Posts by: caorda

How we Read the Web

How we Read the Web

In the late 90’s, we started seeing the first studies on ‘how website users read web content’. What they discovered is that we don’t. Instead of carefully reading information, website readers typically scan it. And since then, as smartphones have […
Read more
The Mobile Menu: Do We Relish the Hamburger?

The Mobile Menu: Do We Relish the Hamburger?

Hamburgers. They’re everywhere. But we can assure you that this article has nothing to do with your favourite fast food sandwich. The grade-A issue we’re referring to here is the ‘menu list’ icon (or ‘hamburger’ icon) commonly found in the […]
Read more

Popular Websites Then and Now (2012)

The ‘inter-web’ has changed over the years and so have website designs. But how bad was it back in the dark ages… really? Here are some sites that may bring you back down memory lane: Apple Then: 1997 Apple Now: […]
Read more
How Much Does a Website Cost?

How Much Does a Website Cost?

There are so many different web design companies out there.  Each has its own target market and design style.  And each has its own cost.  How can you know which is best suited to your project? How much does a […]
Read more
8 Groovy Blog Writing Tips

8 Groovy Blog Writing Tips

When writing blog copy that’s SEO friendly there are a few things to keep in mind: Write for your Reader. A common mistake writers make when developing SEO friendly blog articles is trying to write exclusively for search engines at […]
Read more
The ROI of Social Media

The ROI of Social Media

Are you measuring the Return-On-Investment of your social media initiatives? If you answered  “no” you’re not alone. There are those who say you don’t have to measure ROI. Really? Those sorts of comments may be good for selling books, but don’t [&h
Read more

Online Brand & Reputation Management Tools

People are talking about you, your company and your brand. They’re making comments – good, bad and indifferent. Word of mouth affects people’s choices in every aspect of their lives, from purchases to travel tips, where to stay, which furniture […]
Read more

Recent Posts

5 Foundations for Growing Your Business Online

5 Foundations for Growing Your Business Online

Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]
Read more