The two main goals of a page title. If you want your website to rank highly in Google search, investing some time to write good page titles is crucial. Page titles need to be focused on two goals, help your […]
Keywords. They’re what people type into the search box to find what they’re looking for on Google. The words you use on your website are also keywords. They’re what Google is looking at in order to understand the content of […]
Video Transcript Anyone who has a website for their business wants their site to show up in the number 1 spot in Google search results. So how do you get there? S.E.O. Search Engine Optimization is the process of making […]
Over the course of 2025 (so far), the digital advertising space led by platforms like Google and Meta has been forced to shift in a number of ways. The market has changed and will continue to do so as international […]
The advancement and accessibility of Artificial Intelligence (AI) is rapidly changing the way we live and work. Social media is no exception. This article details the ways in which AI has already changed the world of social media and will […]
Email has been around since the early days of the internet, making it one of the oldest digital marketing strategies in the book. Fast forward to today and email has retained its supremacy, becoming a vital tool for communication that […]
As a business owner, you’re likely already aware of the true value of social media. Engaging and relevant content attracts new visitors to your ecosystem, potentially turning them into paying customers. But the world of social media is changing […]