Email Marketing Strategy: Your Business Needs One!
One of Caorda’s knowledgeable account managers, Trish Jackson Mitchell explains some of the ins and outs of one of the oldest and (still) most effective forms of marketing. Email Marketing.
Email Marketing Blast Tools
There’s lots of different ways to sort of physically go about sending out a batch of emails to a group of people. Tools like MailChimp and Constant Contact are ones that we commonly see used by our customers.
Building An Email List
We often incorporate email list subscription forms into a website with a sign-up link that connects to those tools where people can say, “yes, I want to hear from you – send me emails!”
Email Marketing Design & Strategy
It’s really important to consider what are you communicating with clients about in your emails. Do you have relevant content to share with them? Are you sharing promotions? How often are you doing that? How are you growing that e-mail list? How are you managing it?
It’s great to want to continually attract new business often through your website, but once you actually attract somebody to your business, how do you keep them linked with you and how do you stay in touch with them? That’s going to be very unique you know to each business.