This is going to be a really short post about meta length as it’s just an SEO tool I’m testing and refining. Expect a better version with our new site launch!
Your page titles should be short enough (under 55 characters) that they aren’t clipped off when they show in search results:
Leading with your brand may seem like a great idea but in some cases the brand isn’t what the searcher is looking for and leading with a brand might be making people skip your website.
Use the following form to help get your meta titles under control:
Page title length test:
Keep in mind that some single symbols, like “&” works for “and”, will help length and ease of reading. Also consider removing stop words that are unimportant to the title.
Your page descriptions should be short enough (under 160 characters) that they aren’t clipped off when they show in search results:
Leading with your brand in a description is almost never the best choice, especially if your brand is in your URL, and your title, both of which are sitting right over your description.
Use the following form to help get your meta descriptions under control:
Page description length test:
Don’t forget the rules from above can be applied here and always try to ask yourself what the page is for. You don’t want to talk about how cheap your widgets are on the staff bio pages
Once you’ve updated the titles and descriptions Google will need time to re-crawl your pages and update its index. You can speed this up by logging into Webmaster Tools and manually requesting a fetch + index.