Digital Marketing

28Feb

Image Optimization for Websites

Ignoring image optimization is dangerous because websites with unoptimized images are losing money, struggling to rank, and perform poorly for users. The latest image optimization solutions are easy to apply, and have an interesting history.

17Oct

By Jason Heckl

How to Upgrade Your Content Marketing

Content marketing is one of the best ways to develop and maintain relationships with your customers or customers to be. But these days, it’s not enough for brands to spray out blog posts and tweets in hopes that something will […]

How to Get the Most Out of Your Google Search Ads

29Sep

By Jason Heckl

How to Get the Most Out of Your Google Search Ads

There’s no question that Google Ads is incredibly valuable to advertisers big and small. With billions of daily searches and clicks, and unique people searching in the hundreds of millions, Google Search Ads can easily be your largest lead and […]

What is Google’s New Destination Requirements Policy?

1Sep

By Jason Heckl

What is Google’s New Destination Requirements Policy?

Earlier this year, Google announced they would be updating their Destination Requirements policy with the hopes of providing more transparency to advertisers. In the past, it was sometimes vague why an ad was disapproved. But, with this new policy update, […]

It’s a Trap! Get To Top of Google Email Scams

26Apr

By Jade

It’s a Trap! Get To Top of Google Email Scams

Get To You First Page of Google Yes, we know, that heading isn’t using correct grammar. We purposely wrote that heading in a way that demonstrates one of the warning flags that can alert you to a scam email or […]

9Dec

By Jade

The Google Page Experience Algorithm Update: Are You Ready?

Google page experience for desktop computers is an algorithm update that affects how Google ranks websites. It’s a fundamental part of SEO – Search Engine Optimization – that tells Google your website is not just totally amazing, it’s a great […]

7 Easy Tips to Keep Your Email Marketing From Getting Trashed

26Aug

By Jade

7 Easy Tips to Keep Your Email Marketing From Getting Trashed

We’ve been waxing poetic about email marketing for a good long time, and there’s a solid reason; it works. On the other hand, there is a salty bucket of words dedicated to describing how people feel about spam email. I’m […]

21Jul

By Caorda

Your Google Business Profile: What is it and Why is it Unbelievably Important?

Every business should get to know their Google Business Profile (GBP), (formerly, Google My Business – GMB) inside and out and you should continue to update and engage with your GB profile. This post goes into detail on what your […]

14Jun

By Jade

Google Ads & Your Branded Keywords – Do or Do Not

Are you currently running a Google Ads campaign? Do you bid on your brand name or company name in your list of keywords? At first glance, it might seem like a waste of money. After all, you always show up […]

Shifting a Traditional Brick-and-Mortar Business to an E-Commerce Store

19Nov

By Caorda

Shifting a Traditional Brick-and-Mortar Business to an E-Commerce Store

A guide for any traditional brick-and-mortar business thinking about shifting operations to include (or move over completely to) e-commerce.