Posts by: Julie Melano

Does Your Logo or Brand Need a Makeover?

Does Your Logo or Brand Need a Makeover?

Is it Time to Breathe New Life Into Your Logo, or Your Whole Brand? There are many reasons why companies refresh their brand. If you’ve been in business a long time, you already know how situations arise involving growth, change […]
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Untangling the Website Design Process

Untangling the Website Design Process

There’s a lot more to website design than meets the eye. From the moment a website project is proposed, to the day it flies out the door, design and marketing determine the direction of the website. This is based on […]
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UI Design: A Magical Three-Ring Act

UI Design: A Magical Three-Ring Act

When it comes to designing a killer user interface (UI), I like to think of it in three parts (or ‘acts’): the design, the functionality, and the user experience (UX). Carefully calculated user interface design is involved in all three, […]
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Web Sight: Designing for the Visually Impaired

Web Sight: Designing for the Visually Impaired

Is your website optimized for all types of eyesight? There’s more to designing a useful website than meets the eye. We tend to forget that there’s a huge audience on the web who don’t see colour and contrast in the […]
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5 Reasons Why Content Design Matters

5 Reasons Why Content Design Matters

First impressions matter. A lot. The single most important factor of a successful website is the layout of its pages. Without a great layout, you run the risk of your users finding it irrelevant – or not captivating enough to […]
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How we Read the Web

How we Read the Web

In the late 90’s, we started seeing the first studies on ‘how website users read web content’. What they discovered is that we don’t. Instead of carefully reading information, website readers typically scan it. And since then, as smartphones have […
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Microinteractions: Enhancing Visual Experience on the Web

Microinteractions: Enhancing Visual Experience on the Web

How we process and use online information on our phones and tablets changes how we design websites. Increased web viewing from mobile devices, and the trend towards responsive design, pushes designers to find ways to maximize web experiences for everyone, […]
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The Mobile Menu: Do We Relish the Hamburger?

The Mobile Menu: Do We Relish the Hamburger?

Hamburgers. They’re everywhere. As a proud vegetarian, I can assure you that this article has nothing to do with your favourite fast food sandwich. The grade-A issue I’m referring to here is the ‘menu list’ icon (or ‘hamburger’ icon) commonly […]
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