Google Analytics

GA4 Explained For Business Owners

GA4 Explained For Business Owners

Google Analytics will sunset in July 2023, but as we explain, setting up GA4 early will help ease the transition. In this article we also discuss the differences between the existing Universal Analytics and the new GA4 service.
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Why Setup Google Analytics?

Why Setup Google Analytics?

Google Analytics can both identify opportunities and notify you of website problems. In most cases your website could be providing you with valuable insights into your market, and it's free.
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The ROI of Social Media

The ROI of Social Media

Are you measuring the Return-On-Investment of your social media initiatives? If you answered  “no” you’re not alone. There are those who say you don’t have to measure ROI. Really? Those sorts of comments may be good for selling books, but don’t [&h
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Recent Posts

Best Practices for Posting to Social Media

Best Practices for Posting to Social Media

As a business owner, you’re likely already aware of the true value of social media. Engaging and relevant content attracts new visitors to your ecosystem, potentially turning them into paying customers.   But the world of social media is changing […]
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Optimizing Your Website for Mobile Phones

Optimizing Your Website for Mobile Phones

If your website isn’t optimized for an immersive mobile phone experience in 2025, you’re missing out on some serious traffic – and probably customers. Since 2020, 84% of the Canadian population has used a smartphone, including over half of all […]
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