Google Analytics

10Feb

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.

Understanding Your Website Visitors: Making Sense of the Data

27Jun

By Jason Heckl

Understanding Your Website Visitors: Making Sense of the Data

Google Analytics is the most powerful data and analytics tool available for free. Built by Google, this platform reports on everything you can imagine, allowing website owners to understand their visitors and learn how they interact with websites. If you […]

23Jun

By Kendra Savich

GA4 Explained For Business Owners

Google Analytics will sunset in July 2023, but as we explain, setting up GA4 early will help ease the transition. In this article we also discuss the differences between the existing Universal Analytics and the new GA4 service.

9Dec

By Jade

The Google Page Experience Algorithm Update: Are You Ready?

Google page experience for desktop computers is an algorithm update that affects how Google ranks websites. It’s a fundamental part of SEO – Search Engine Optimization – that tells Google your website is not just totally amazing, it’s a great […]

Cultivate Website Performance with these Easy Google Analytics Reports

28Nov

By Jade

Cultivate Website Performance with these Easy Google Analytics Reports

Internet stuff can be a bit daunting at times. This is especially the case if you're not very technical and are trying to have a light conversation with a professional marketer. There is an inevitable smattering of lingo and jargon that might fly over your head like a swallow fle

Do You Have a Google Analytics Goal Set Up? Well, It’s Time

24Jul

By Jade

Do You Have a Google Analytics Goal Set Up? Well, It’s Time

Why should you set up a goal? Setting up a single goal in Google Analytics will start you on the path to easily measuring the value of your website visitors. It will also help you to measure whether your website […]

What is Google Tag Manager & How Can it Help Your Business

12Sep

By Jade

What is Google Tag Manager & How Can it Help Your Business

Google Tag Manager (GTM) is a tool that accompanies Google Analytics to allow you to setup (among other things) conversion tracking without ever having to edit your website files. As always, the decision to adopt any new software innovation should […]

17Oct

By RMorben

Why Setup Google Analytics?

Google Analytics can both identify opportunities and notify you of website problems. In most cases your website could be providing you with valuable insights into your market, and it's free.

10Feb

By RMorben

Google Analytics + AI in 2026: A Strategy Refresher

What is Page Indexing? Why is it Vital for Ranking & Some Common Fixes

2Feb

By Jason Heckl

What is Page Indexing? Why is it Vital for Ranking & Some Common Fixes

Page indexing is a fundamental element of SEO and the first step toward visibility in search engines like Google and Bing. Without proper indexing, your website simply won’t appear in search results, meaning potential customers may never find you. Although […]

5 Foundations for Growing Your Business Online

23Dec

By Jason Heckl

5 Foundations for Growing Your Business Online

Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]

It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why

27Nov

By Jason Heckl

It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why

As a business with a digital presence, you rely on secure and reliable storage for your website’s files; this is commonly known as hosting. Without a host, your website or application wouldn’t be visible online. While the amount of hosting […]

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