SEO

How does Google Rank Websites

How does Google Rank Websites

If you consider what processes you would use to decide the topic, trust level, and popularity of a website you would likely start to come up with a list of things to look for: What is the Topic or Focus? […]
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What version of Google Analytics do you use?

What version of Google Analytics do you use?

Without this pesky light you could drive until something really goes wrong! At a very simple/basic level of looking at search engine optimization we can easily summarize the effort as ‘helping search engines understand websites’. Google knows a lot about […]
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Recent Posts

Google Analytics + AI in 2026: A Strategy Refresher

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.
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