Website Design

UI Design: A Magical Three-Ring Act

UI Design: A Magical Three-Ring Act

When it comes to designing a killer user interface (UI), I like to think of it in three parts (or acts): the design, the functionality, and the user experience (UX). Carefully calculated user interface design is involved in all three, […]
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5 Reasons Why Content Design Matters

5 Reasons Why Content Design Matters

First impressions matter. A lot. The single most important factor of a successful website is the layout of its pages. Without a great layout, you run the risk of your users finding it irrelevant – or not captivating enough to […]
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How we Read the Web

How we Read the Web

In the late 90’s, we started seeing the first studies on ‘how website users read web content’. What they discovered is that we don’t. Instead of carefully reading information, website readers typically scan it. And since then, as smartphones have […
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The Mobile Menu: Do We Relish the Hamburger?

The Mobile Menu: Do We Relish the Hamburger?

Hamburgers. They’re everywhere. But we can assure you that this article has nothing to do with your favourite fast food sandwich. The grade-A issue we’re referring to here is the ‘menu list’ icon (or ‘hamburger’ icon) commonly found in the […]
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Recent Posts

Google Analytics + AI in 2026: A Strategy Refresher

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.
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5 Foundations for Growing Your Business Online

5 Foundations for Growing Your Business Online

Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]
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