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Avoid a Leading Cause of Project Failure – Lack of Requirements!

10Jun

Avoid a Leading Cause of Project Failure – Lack of Requirements!

Requirements Defined What are requirements? In the web and custom application business – as in most technology-related businesses – requirements are a document (or set of documents) that describe what needs to be developed and how it should work. Is […]

Go Beyond Google Ads with Bing Ads for Searches on Bing, Yahoo, and AOL

7May

By CaordaWeb

Go Beyond Google Ads with Bing Ads for Searches on Bing, Yahoo, and AOL

Many of us use Google when we search online, which is why Google Ads and Paid Search management is one one of the areas of focus for Caorda’s digital marketing services. However, there is another search engine ad platform besides […]

24Feb

By Lorne Neil

T4E & T4A XML Tax Processing for CRA

Low-Cost T4E & T4A XML File Preparation Service Caorda offers a fast and simple process to produce T4A and T4E XML files for submission to CRA. Caorda has been offering this service for 15 years and has a […]

13Feb

By CaordaWeb

The Fascinating Power of Facebook Ads

When businesses think about digital marketing, they typically think of a well-designed mobile friendly website, search engine optimization (SEO), social media presence and Google Ads. However, one digital marketing strategy that every business should have on its radar is Facebook

These Website Content Predictions Are From 2001 – Did They Come True?

30Jan

By Jade

These Website Content Predictions Are From 2001 – Did They Come True?

This article recently crossed my desk (thanks Dave!). Since I’m fairly sensitive to user behaviour and user experience issues, it drew me right in. The article was a summarized version of The Cluetrain Manifesto: The End of Business as Usual, […]

Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?

12Dec

By CaordaWeb

Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?

Have you ever noticed brands re-marketing ads to you while you browse online? They are the ads that seem to follow you around online wherever you go. However, do you actually know what these digital “re-marketing” ads are and what […]

Search Engine Results Page (SERP) Features & Sections To Know

22Nov

By CaordaWeb

Search Engine Results Page (SERP) Features & Sections To Know

SERP (search engine results page) features are the specific sections of a search engine page after a user has submitted a search query. Everyone uses search engines like Google, but many are not aware of all the different sections in […]

Are you sure you want to submit that form? Shady mobile subscription pages getting flagged by Chrome

15Nov

By Jade

Are you sure you want to submit that form? Shady mobile subscription pages getting flagged by Chrome

Even with all the known privacy concerns floating around the world’s biggest data mining companies like Facebook and Google, you gotta hand it to Chrome for at least appearing to want to protect its users. Google Chrome moves to squash […]

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

8Nov

By CaordaWeb

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]

25Oct

By CaordaWeb

Tips To Make The Most Out Of LinkedIn

We were recently approached here at Caorda for some tips & suggestions on how to better utilize LinkedIn. The professional social network is vast, but it’s easy to get lost in all the features the platform has to offer for […]

Google Analytics + AI in 2026: A Strategy Refresher

10Feb

By RMorben

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.

What is Page Indexing? Why is it Vital for Ranking & Some Common Fixes

2Feb

By Jason Heckl

What is Page Indexing? Why is it Vital for Ranking & Some Common Fixes

Page indexing is a fundamental element of SEO and the first step toward visibility in search engines like Google and Bing. Without proper indexing, your website simply won’t appear in search results, meaning potential customers may never find you. Although […]

5 Foundations for Growing Your Business Online

23Dec

By Jason Heckl

5 Foundations for Growing Your Business Online

Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]

It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why

27Nov

By Jason Heckl

It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why

As a business with a digital presence, you rely on secure and reliable storage for your website’s files; this is commonly known as hosting. Without a host, your website or application wouldn’t be visible online. While the amount of hosting […]

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