Email Marketing Campaign Strategy: Does Your Business Have One?
Every business should have an email marketing campaign strategy, but sending an email blast alone is not enough! You need an email marketing strategy!
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7Feb
Digital Marketing
30Jan
Email Marketing: The Old Digital Marketing Strategy That Still Works!
E-mail marketing can be one of the most effective and best ROI-producing digital marketing strategies available! Read on to learn why that is, and more!
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28Nov
Cultivate Website Performance with these Easy Google Analytics Reports
Internet stuff can be a bit daunting at times. This is especially the case if you're not very technical and are trying to have a light conversation with a professional marketer. There is an inevitable smattering of lingo and jargon that might fly over your head like a swallow fle
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17Oct
Website or Mobile App – Which Is The Best Option For Your Business?
Mobile apps can generate a ton of traffic. They can be a better option for some businesses and their mobile strategy, but not for all. Read more here.
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8Aug
Facebook Posts vs. Facebook Ads: Know The Difference
Facebook POSTS are NOT the same as Facebook ADS. Read on to learn more about the difference between social media POSTS vs. ADS.
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24Jul
Do You Have a Google Analytics Goal Set Up? Well, It’s Time
Why should you set up a goal? Setting up a single goal in Google Analytics will start you on the path to easily measuring the value of your website visitors. It will also help you to measure whether your website […]
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2Jul
Google Ad Grants: Get up to $10,000/month FREE for Google Search Ads!
Certain organizations can get up to $10,000 per month FREE for ad-spend on search ads in Google Ads if they meet the requirements. Learn more!
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13Feb
The Fascinating Power of Facebook Ads
When businesses think about digital marketing, they typically think of a well-designed mobile friendly website, search engine optimization (SEO), social media presence and Google Ads. However, one digital marketing strategy that every business should have on its radar is Facebook
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30Jan
These Website Content Predictions Are From 2001 – Did They Come True?
This article recently crossed my desk (thanks Dave!). Since I’m fairly sensitive to user behaviour and user experience issues, it drew me right in. The article was a summarized version of The Cluetrain Manifesto: The End of Business as Usual, […]
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12Dec
Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?
Have you ever noticed brands re-marketing ads to you while you browse online? They are the ads that seem to follow you around online wherever you go. However, do you actually know what these digital “re-marketing” ads are and what […]
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27Jun
Best Practices for Posting to Social Media
As a business owner, you’re likely already aware of the true value of social media. Engaging and relevant content attracts new visitors to your ecosystem, potentially turning them into paying customers. But the world of social media is changing […]
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27Jun
Understanding Your Website Visitors: Making Sense of the Data
Google Analytics is the most powerful data and analytics tool available for free. Built by Google, this platform reports on everything you can imagine, allowing website owners to understand their visitors and learn how they interact with websites. If you […]
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26May
WordPress Web Design: The World’s Most Popular CMS
Year after year, the undisputed champion of the CMS world is WordPress. Whether we’re talking about capturing the hearts and minds of developers across the world or straight up market share (40%+ at last count), nobody has a grip on […]
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17Apr
Optimizing Your Website for Mobile Phones
If your website isn’t optimized for an immersive mobile phone experience in 2025, you’re missing out on some serious traffic – and probably customers. Since 2020, 84% of the Canadian population has used a smartphone, including over half of all […]
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