Facebook Posts vs. Facebook Ads: Know The Difference
Facebook POSTS are NOT the same as Facebook ADS. Read on to learn more about the difference between social media POSTS vs. ADS.
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8Aug
Digital Marketing
24Jul
Do You Have a Google Analytics Goal Set Up? Well, It’s Time
Why should you set up a goal? Setting up a single goal in Google Analytics will start you on the path to easily measuring the value of your website visitors. It will also help you to measure whether your website […]
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2Jul
Google Ad Grants: Get up to $10,000/month FREE for Google Search Ads!
Certain organizations can get up to $10,000 per month FREE for ad-spend on search ads in Google Ads if they meet the requirements. Learn more!
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28May
Is Your Website Working For You? 3 Strategies to Get You on Track
Why do you have a website? Your website may look nice, but does it ‘Work’? The answer to ‘why do you have a website?’, should be whatever your single most important conversion action is. That could be: I have a […]
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13Feb
The Fascinating Power of Facebook Ads
When businesses think about digital marketing, they typically think of a well-designed mobile friendly website, search engine optimization (SEO), social media presence and Google Ads. However, one digital marketing strategy that every business should have on its radar is Facebook
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30Jan
These Website Content Predictions Are From 2001 – Did They Come True?
This article recently crossed my desk (thanks Dave!). Since I’m fairly sensitive to user behaviour and user experience issues, it drew me right in. The article was a summarized version of The Cluetrain Manifesto: The End of Business as Usual, […]
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12Dec
Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?
Have you ever noticed brands re-marketing ads to you while you browse online? They are the ads that seem to follow you around online wherever you go. However, do you actually know what these digital “re-marketing” ads are and what […]
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22Nov
Search Engine Results Page (SERP) Features & Sections To Know
SERP (search engine results page) features are the specific sections of a search engine page after a user has submitted a search query. Everyone uses search engines like Google, but many are not aware of all the different sections in […]
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8Nov
SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?
The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]
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2Nov
What’s this “Important Facebook Pixel Update” email all about?
Should you freak out? No. However, we’ve received quite a few inquiries from site owners who run the Facebook pixel and they were a bit concerned about this latest message. If you use a version of the Facebook ‘pixel’, you’ve probably […]
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