Digital Marketing

Does Your Website Work? Really, Does it Do What You Want it to Do?

28May

Does Your Website Work? Really, Does it Do What You Want it to Do?

Why do you have a website? Your website may look nice, but does it ‘Work’? The answer to ‘why do you have a website?’, should be whatever your single most important conversion action is. That could be: I have a […]

It’s a Trap! Get To Top of Google Email Scams

26Apr

By Jade

It’s a Trap! Get To Top of Google Email Scams

Get To You First Page of Google Yes, we know, that heading isn’t using correct grammar. We purposely wrote that heading in a way that demonstrates one of the warning flags that can alert you to a scam email or […]

9Dec

By Jade

The Google Page Experience Algorithm Update: Are You Ready?

Google page experience for desktop computers is an algorithm update that affects how Google ranks websites. It’s a fundamental part of SEO – Search Engine Optimization – that tells Google your website is not just totally amazing, it’s a great […]

7 Easy Tips to Keep Your Email Marketing From Getting Trashed

26Aug

By Jade

7 Easy Tips to Keep Your Email Marketing From Getting Trashed

We’ve been waxing poetic about email marketing for a good long time, and there’s a solid reason; it works. On the other hand, there is a salty bucket of words dedicated to describing how people feel about spam email. I’m […]

21Jul

By CaordaWeb

Your Google Business Profile: What is it and Why is it Unbelievably Important?

Every business should get to know their Google Business Profile (GBP), (formerly, Google My Business – GMB) inside and out and you should continue to update and engage with your GB profile. This post goes into detail on what your […]

Google Ads & Your Branded Keywords – Do or Do Not

14Jun

By Jade

Google Ads & Your Branded Keywords – Do or Do Not

Are you currently running a Google Ads campaign? Do you bid on your brand name or company name in your list of keywords? At first glance, it might seem like a waste of money. After all, you always show up […]

Shifting a Traditional Brick-and-Mortar Business to an E-Commerce Store

19Nov

By CaordaWeb

Shifting a Traditional Brick-and-Mortar Business to an E-Commerce Store

A guide for any traditional brick-and-mortar business thinking about shifting operations to include (or move over completely to) e-commerce.

25Aug

By Julie M.

Untangling the Website Design Process

There’s a lot more to website design than meets the eye. From the moment a website project is proposed, to the day it flies out the door, design and marketing determine the direction of the website. This is based on […]

Video Marketing: Different Ways Video Can Help Market Any Organization

2Jul

By CaordaWeb

Video Marketing: Different Ways Video Can Help Market Any Organization

When it comes to marketing a business, there are many ways to do so, and some methods are better than others. One medium that many businesses do not utilize enough is video. In this post we go over the different […]

Google Ads Search Campaigns Tanking? Try These Tips

23Oct

By Jason Heckl

Google Ads Search Campaigns Tanking? Try These Tips

If you’re looking for a boost in traffic to your website along with quality leads, product sales, or general traffic, it’s hard to beat the power of Google Ads. With its near-complete dominance and monopoly across multiple platforms, it’s difficult […]

What’s New in the World of Google Ads – Fall 2025

26Sep

By Jason Heckl

What’s New in the World of Google Ads – Fall 2025

Over the course of 2025 (so far), the digital advertising space led by platforms like Google and Meta has been forced to shift in a number of ways. The market has changed and will continue to do so as international […]

Using Email Marketing Services to Reach More Customers

9Jul

By Jason Heckl

Using Email Marketing Services to Reach More Customers

Email has been around since the early days of the internet, making it one of the oldest digital marketing strategies in the book. Fast forward to today and email has retained its supremacy, becoming a vital tool for communication that […]

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