Digital Marketing

How to Get the Most Out of Your Google Search Ads

29Sep

How to Get the Most Out of Your Google Search Ads

There’s no question that Google Ads is incredibly valuable to advertisers big and small. With billions of daily searches and clicks, and unique people searching in the hundreds of millions, Google Search Ads can easily be your largest lead and […]

What is Google’s New Destination Requirements Policy?

1Sep

By Jason Heckl

What is Google’s New Destination Requirements Policy?

Earlier this year, Google announced they would be updating their Destination Requirements policy with the hopes of providing more transparency to advertisers. In the past, it was sometimes vague why an ad was disapproved. But, with this new policy update, […]

Does Your Website Work? Really, Does it Do What You Want it to Do?

28May

By Jade

Does Your Website Work? Really, Does it Do What You Want it to Do?

Why do you have a website? Your website may look nice, but does it ‘Work’? The answer to ‘Why do you have a website?’ should be whatever your single most important conversion action is. That could be: I have a […]

It’s a Trap! Get To Top of Google Email Scams

26Apr

By Jade

It’s a Trap! Get To Top of Google Email Scams

Get To You First Page of Google Yes, we know, that heading isn’t using correct grammar. We purposely wrote that heading in a way that demonstrates one of the warning flags that can alert you to a scam email or […]

9Dec

By Jade

The Google Page Experience Algorithm Update: Are You Ready?

Google page experience for desktop computers is an algorithm update that affects how Google ranks websites. It’s a fundamental part of SEO – Search Engine Optimization – that tells Google your website is not just totally amazing, it’s a great […]

7 Easy Tips to Keep Your Email Marketing From Getting Trashed

26Aug

By Jade

7 Easy Tips to Keep Your Email Marketing From Getting Trashed

We’ve been waxing poetic about email marketing for a good long time, and there’s a solid reason; it works. On the other hand, there is a salty bucket of words dedicated to describing how people feel about spam email. I’m […]

21Jul

By Jade

Your Google Business Profile: What is it and Why is it Unbelievably Important?

Every business should get to know their Google Business Profile (GBP), (formerly, Google My Business – GMB) inside and out and you should continue to update and engage with your GB profile. This post goes into detail on what your […]

Google Ads & Your Branded Keywords – Do or Do Not

14Jun

By Jade

Google Ads & Your Branded Keywords – Do or Do Not

Are you currently running a Google Ads campaign? Do you bid on your brand name or company name in your list of keywords? At first glance, it might seem like a waste of money. After all, you always show up […]

Shifting a Traditional Brick-and-Mortar Business to an E-Commerce Store

19Nov

By CaordaWeb

Shifting a Traditional Brick-and-Mortar Business to an E-Commerce Store

A guide for any traditional brick-and-mortar business thinking about shifting operations to include (or move over completely to) e-commerce.

25Aug

By CaordaWeb

Untangling the Website Design Process

There’s a lot more to website design than meets the eye. From the moment a website project is proposed, to the day it flies out the door, design and marketing determine the direction of the website. This is based on […]

Google Analytics + AI in 2026: A Strategy Refresher

10Feb

By RMorben

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.

What is Page Indexing? Why is it Vital for Ranking & Some Common Fixes

2Feb

By Jason Heckl

What is Page Indexing? Why is it Vital for Ranking & Some Common Fixes

Page indexing is a fundamental element of SEO and the first step toward visibility in search engines like Google and Bing. Without proper indexing, your website simply won’t appear in search results, meaning potential customers may never find you. Although […]

5 Foundations for Growing Your Business Online

23Dec

By Jason Heckl

5 Foundations for Growing Your Business Online

Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]

It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why

27Nov

By Jason Heckl

It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why

As a business with a digital presence, you rely on secure and reliable storage for your website’s files; this is commonly known as hosting. Without a host, your website or application wouldn’t be visible online. While the amount of hosting […]

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