Digital Marketing Archives - Page 4 of 5

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

8Nov

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]

What’s this “Important Facebook Pixel Update” email all about?

2Nov

By Jade

What’s this “Important Facebook Pixel Update” email all about?

Should you freak out? No. However, we’ve received quite a few inquiries from site owners who run the Facebook pixel and they were a bit concerned about this latest message. If you use a version of the Facebook ‘pixel’, you’ve probably […]

25Oct

By Caorda

Tips To Make The Most Out Of LinkedIn

We were recently approached here at Caorda for some tips & suggestions on how to better utilize LinkedIn. The professional social network is vast, but it’s easy to get lost in all the features the platform has to offer for […]

12Sep

By Caorda

Website Audits for SEO – What To Look For (10 Things Out Of Hundreds)

There are hundreds of factors that go into a website’s search engine rankings. Therefore, there are hundreds of steps that go into any search engine optimization (SEO) work on a website as well. It is easy to get lost in […]

Help! Facebook is Using the Wrong Content for my Article!

23Jun

By Jade

Help! Facebook is Using the Wrong Content for my Article!

We’ve all been there; we spend ages researching and developing a fantastic new article for our business blog. We hand pick, or create captivating images from scratch, and when we are finally happy with the finished product, we share it […]

SEO Video: What are Page Titles and How to Use Them

6Dec

By Dave

SEO Video: What are Page Titles and How to Use Them

The two main goals of a page title. If you want your website to rank highly in Google search, investing some time to write good page titles is crucial. Page titles need to be focused on two goals, help your […]

SEO Keywords – How To Choose And Use Effectively

27Oct

By Dave

SEO Keywords – How To Choose And Use Effectively

Keywords. They’re what people type into the search box to find what they’re looking for on Google. The words you use on your website are also keywords. They’re what Google is looking at in order to understand the content of […]

What is Google Tag Manger & How Can it Help Your Business

12Sep

By Jade

What is Google Tag Manger & How Can it Help Your Business

Google Tag Manager (GTM) is a tool that accompanies Google Analytics to allow you to setup (among other things) conversion tracking without ever having to edit your website files. As always, the decision to adopt any new software innovation should […]

11Aug

By RMorben

What is the Value of SEO?

Regardless of the type of business or organization you run, there is unquestionable value of having your brand, products, or message reaching your target audience. Even with the costs of print, paper, and distribution it is still common to see leaflet campaigns […]

2Aug

By RMorben

How does Google Rank Websites

If you consider what processes you would use to decide the topic, trust level, and popularity of a website you would likely start to come up with a list of things to look for: What is the Topic or Focus? […]