Digital Marketing

Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?

12Dec

Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?

Have you ever noticed brands re-marketing ads to you while you browse online? They are the ads that seem to follow you around online wherever you go. However, do you actually know what these digital “re-marketing” ads are and what […]

Search Engine Results Page (SERP) Features & Sections To Know

22Nov

By CaordaWeb

Search Engine Results Page (SERP) Features & Sections To Know

SERP (search engine results page) features are the specific sections of a search engine page after a user has submitted a search query. Everyone uses search engines like Google, but many are not aware of all the different sections in […]

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

8Nov

By CaordaWeb

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]

What’s this “Important Facebook Pixel Update” email all about?

2Nov

By Jade

What’s this “Important Facebook Pixel Update” email all about?

Should you freak out? No. However, we’ve received quite a few inquiries from site owners who run the Facebook pixel and they were a bit concerned about this latest message. If you use a version of the Facebook ‘pixel’, you’ve probably […]

25Oct

By CaordaWeb

Tips To Make The Most Out Of LinkedIn

We were recently approached here at Caorda for some tips & suggestions on how to better utilize LinkedIn. The professional social network is vast, but it’s easy to get lost in all the features the platform has to offer for […]

12Sep

By CaordaWeb

Website Audits for SEO – What To Look For (10 Things Out Of Hundreds)

There are hundreds of factors that go into a website’s search engine rankings. Therefore, there are hundreds of steps that go into any search engine optimization (SEO) work on a website as well. It is easy to get lost in […]

SEO Video: What are Page Titles and How to Use Them

6Dec

By Dave

SEO Video: What are Page Titles and How to Use Them

The two main goals of a page title. If you want your website to rank highly in Google search, investing some time to write good page titles is crucial. Page titles need to be focused on two goals, help your […]

SEO Keywords – How To Choose And Use Effectively

27Oct

By Dave

SEO Keywords – How To Choose And Use Effectively

Keywords. They’re what people type into the search box to find what they’re looking for on Google. The words you use on your website are also keywords. They’re what Google is looking at in order to understand the content of […]

What is Google Tag Manger & How Can it Help Your Business

12Sep

By Jade

What is Google Tag Manger & How Can it Help Your Business

Google Tag Manager (GTM) is a tool that accompanies Google Analytics to allow you to setup (among other things) conversion tracking without ever having to edit your website files. As always, the decision to adopt any new software innovation should […]

Using Email Marketing Services to Reach More Customers

9Jul

By Jason Heckl

Using Email Marketing Services to Reach More Customers

Email has been around since the early days of the internet, making it one of the oldest digital marketing strategies in the book. Fast forward to today and email has retained its supremacy, becoming a vital tool for communication that […]

Understanding Your Website Visitors: Making Sense of the Data

27Jun

By Jason Heckl

Understanding Your Website Visitors: Making Sense of the Data

Google Analytics is the most powerful data and analytics tool available for free. Built by Google, this platform reports on everything you can imagine, allowing website owners to understand their visitors and learn how they interact with websites. If you […]

WordPress Web Design: The World’s Most Popular CMS

26May

By Jason Heckl

WordPress Web Design: The World’s Most Popular CMS

Year after year, the undisputed champion of the CMS world is WordPress. Whether we’re talking about capturing the hearts and minds of developers across the world or straight up market share (40%+ at last count), nobody has a grip on […]

Digital Marketing

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