Google Ad Grants: Get up to $10,000/month FREE for Google Search Ads!
Certain organizations can get up to $10,000 per month FREE for ad-spend on search ads in Google Ads if they meet the requirements. Learn more!
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2Jul
Digital Marketing
13Feb
The Fascinating Power of Facebook Ads
When businesses think about digital marketing, they typically think of a well-designed mobile friendly website, search engine optimization (SEO), social media presence and Google Ads. However, one digital marketing strategy that every business should have on its radar is Facebook
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30Jan
These Website Content Predictions Are From 2001 – Did They Come True?
This article recently crossed my desk (thanks Dave!). Since I’m fairly sensitive to user behaviour and user experience issues, it drew me right in. The article was a summarized version of The Cluetrain Manifesto: The End of Business as Usual, […]
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12Dec
Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?
Have you ever noticed brands re-marketing ads to you while you browse online? They are the ads that seem to follow you around online wherever you go. However, do you actually know what these digital “re-marketing” ads are and what […]
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22Nov
Search Engine Results Page (SERP) Features & Sections To Know
SERP (search engine results page) features are the specific sections of a search engine page after a user has submitted a search query. Everyone uses search engines like Google, but many are not aware of all the different sections in […]
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8Nov
SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?
The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]
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2Nov
What’s this “Important Facebook Pixel Update” email all about?
Should you freak out? No. However, we’ve received quite a few inquiries from site owners who run the Facebook pixel and they were a bit concerned about this latest message. If you use a version of the Facebook ‘pixel’, you’ve probably […]
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25Oct
Tips To Make The Most Out Of LinkedIn
We were recently approached here at Caorda for some tips & suggestions on how to better utilize LinkedIn. The professional social network is vast, but it’s easy to get lost in all the features the platform has to offer for […]
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12Sep
Website Audits for SEO – What To Look For (10 Things Out Of Hundreds)
There are hundreds of factors that go into a website’s search engine rankings. Therefore, there are hundreds of steps that go into any search engine optimization (SEO) work on a website as well. It is easy to get lost in […]
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23Jun
Help! Facebook is Using the Wrong Image for my Article!
We’ve all been there; we spend ages researching and developing a fantastic new article for our business blog. We hand-pick or create captivating images from scratch, and when we are finally happy with the finished product, we share it on […]
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23Dec
5 Foundations for Growing Your Business Online
Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]
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27Nov
It’s Time to Move Your Data & Hosting Back to Canada – Here’s Why
As a business with a digital presence, you rely on secure and reliable storage for your website’s files; this is commonly known as hosting. Without a host, your website or application wouldn’t be visible online. While the amount of hosting […]
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25Nov
How to Manage Your Google Business Reviews Like a Boss
For a business, reputation is everything. Your customers will talk and spread your reputation to their friends and family, but online, your Google Business Profile (GBP) is the single best lead generator online, period (provided it’s set up correctly)! It’s […]
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23Oct
Google Ads Search Campaigns Tanking? Try These Tips
If you’re looking for a boost in traffic to your website along with quality leads, product sales, or general traffic, it’s hard to beat the power of Google Ads. With its near-complete dominance and monopoly across multiple platforms, it’s difficult […]
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