SEO

Image Optimization for Websites

Image Optimization for Websites

Ignoring image optimization is dangerous because websites with unoptimized images are losing money, struggling to rank, and perform poorly for users. The latest image optimization solutions are easy to apply, and have an interesting history.
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GA4 Explained For Business Owners

GA4 Explained For Business Owners

Google Analytics will sunset in July 2023, but as we explain, setting up GA4 early will help ease the transition. In this article we also discuss the differences between the existing Universal Analytics and the new GA4 service.
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Recent Posts

Google Analytics + AI in 2026: A Strategy Refresher

Google Analytics + AI in 2026: A Strategy Refresher

With 2026 already part way out of the bag, a comprehensive guide on integrating AI with GA4, that covers installation, strategy, and data interpretation is somewhat overdue. In this article we revisit some essentials while getting ready for the topic of AI analytics strategies.
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5 Foundations for Growing Your Business Online

5 Foundations for Growing Your Business Online

Strong reputations and trust are built on word of mouth. However, if you want to grow your business rapidly, you need to develop a well-thought-out and executed online presence. With seemingly unlimited reach, meaningful engagement opportunities, and the potential for […]
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